NBC SportsWorld

“You are confident, frank and can be outspoken.”

— From Jimmie Johnson’s Management By Strengths profile

EL CAJON, Calif. — Nobody around him believes that Jimmie Johnson is RED. It just doesn’t make any sense. Chad Knaus, Johnson’s volatile crew chief, yes, absolutely, he’s RED, he’s the very definition of RED, his photograph should be included when explaining what RED even means. But Jimmie Johnson? RED just doesn’t make sense.

See, every single employee in Rick Hendrick’s giant Automotive Group and Motorsports Division takes a Management By Strengths profile test. Hendrick does not just believe in these tests; he incorporates them into every facet of the business. In his dealerships, employees will wear name tags with their management color. Managers are encouraged to study the tests to help people work better together. It’s a big deal for Rick Hendrick, something he believes is a big part of his company’s…

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